THE SHIFTING PART OF NEARBY TV SPORTS ACTIVITIES BROADCASTING

The Shifting Part of Nearby Tv Sports activities Broadcasting

The Shifting Part of Nearby Tv Sports activities Broadcasting

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If you can find been a person immutable rule all over American television record, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news the place sporting activities often performed An important function. A lack of reliable programming resources in these early many years led a lot of stations to show to sporting activities to fill their broadcasting schedules. New York's WNBT television signed on to broadcast in July 1941, and its 1st broadcast was knowledgeable baseball recreation ("NBC Heritage", 2003). When acquiring local newscasts to fit their audience, these stations generally involved sporting activities and temperature. For instance, in 1961 WKMG started out its 1st whole-time information Office in Orlando. Newscasts involve Frank Vaught's sporting activities reports ("The history of," 2003).

Sports have held a dominant position in nearby news broadcasting for several yrs, but new marketplace tendencies have identified as into problem this situation. Segmented audiences, transforming demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sporting activities is one of the last parts of Tv set the place men and women do items the way in which they usually have,” suggests tv government Elliott Wiser. “(These days) a new solution is required” (Deggans, 2000).

Difficulty for Nearby TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Altering channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Dilemma for Nearby Television set Sports activities

None of this is Excellent news for your area television sporting activities sector, that's increasingly underneath scrutiny from station execs. Regardless of its common presence in just neighborhood newscasts, sporting activities have very long been regarded as a "tuning" variable. In accordance with a study from the Radio and tv Information Directors Basis, only 31% of viewers said they have been 'pretty interested' in athletics and 32% were 'fairly fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the weather. "Sports activities are particularly polarizing." stated television information marketing consultant Brent Magid. “The majority can take, depart, or despise” (Greppi, 2002).

Studies have proven that Girls are considerably much less enthusiastic about sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when no-one is listening will not be a very good usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have decreased their allotted time. With regards to the working day with the 7 days (weekends have extra sports time), sports segments have historically obtained among 3 and five minutes of neighborhood news coverage. Now that number is down to about a moment. In 2002, Pittsburgh's KDKA Reduce the time for sports by just a few in addition to a 50 % minutes for 3 hrs of reports. Other folks while in the market have applied new methods, like sports tales that emphasis far more on folks than scores or cater to some wider information viewers. "What we're trying to do now could be take care of athletics as news," suggests KDKA information director Al Blinke. “We want to do some thing beyond sporting activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a mirrored image on the incredible upheaval taking place in the course of broadcast news. Should the athletics sector is no longer Risk-free, what about other information elements? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [information] model.”

On a far more immediate stage, changes from the nearby athletics sector straight have an impact on A huge number of aspiring sportscasters. Stations which have been lowering their determination to sports also are reducing their sports activities 스포츠중계 workforce concentrations, which impacts the job market place. A further news director explained, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one full-time, a single answerable for the news three days weekly, and it absolutely was a fight to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to master new methods. Not can sportscasters target scoring. They have got to help make the presentation more engaging for regular supporters. That is also significant for journalism educational facilities across the nation, which need to document what stations want in the sports sector and update their coaching curricula.

Will these modifications perform or persist? Sports activities journalist Chuck Finder (2002) commented within the adjust in KDKA, “Permit’s reserve ultimate judgment right up until September, if the Steelers, higher education, and high school football seasons start in earnest. Then the station will likely be . There is certainly an error in clock administration.”

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